Saturday, September 15, 2012

Now You Can Have A Beer In WDW's Magic Kingdom

The Dining Room at Be Our Guest in WDW

The soon-to-be opened lavish Be Our Guest restaurant within the confines of Walt Disney World's Magic Kingdom Fantasyland expansion is set to open pretty soon. The restaurant will be a counter service operation by day but at night for dinner it transforms into a lovely sit-down table service dinner setting. Don't bother to try and get a reservation for the rest of this year, the place is booked up.

But with the dinner table service menu a door has been ever so slightly cracked open. For the first time ever, a domestic Disney signature park (which is Disneyland in CA and Magic Kingdom in FLA) will offer the sale of beer or wine to the general public. Disneyland does serve alcohol in its exclusive Club 33 but that restaurant is restricted to members and invited guests. No alcoholic beverages have been sold in either Disneyland or Magic Kingdom up until now.

Now this little announcement is not earth shattering. Be Our Guest (kind of a dumb name for a restaurant if you ask me) will only offer beer and wine during its dinner service and alcoholic beverages will still not be available in other MK park locations and Disneyland still remains alcohol free to the public but you have to admit, the door has been opened even if it is just a tiny bit.

It would be one of my predictions that alcohol sales will be commonplace with Disneyland and Magic Kingdom within 10 years or so. Disney tends to look less on past traditions these days and more towards the future in ways to generate the revenue shareholders demand. The profits made on alcoholic beverages, espcecially at Disney prices, is enormous. One of the primary purposes of the ElecTRONica and Mad T street parities in DCA is to serve high priced adult beverages. It's a revenue stream that I believe Disney will not turn its back. Instead, though it might be slow and subtle, the presences of alcohol in Disney parks will continue to grow. Just too much money to be made,

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