Tuesday, May 15, 2012

Betting On Pixar - A 'Brave' Prediction

Merida from Pixar's Brave - A Disney Parks Blog Photo

I can't say that I have been particularly impressed with the still publicity photos and YouTube trailers for Pixar's new Brave movie which will open June 22nd. That changed yesterday when I saw the 3D preview in front of Marvel's The Avengers. The trailer was stunning and convinced me that Brave will be a winner. Brave marks the return of Pixar in bringing an original story to the screen. We last had the dreadful Cars 2 and previous to that was the astonishingly well made Toy Story 3 but Brave marks Pixar's first original film since Up. And if were I betting man, Up would be a good benchmark for Brave as would Ratatouille. A lot is made of animated movies that feature female leads and their relative success. I believe Merida from Brave will transcend that bias or at least put up a good spirited fight.

Up brought Pixar its customary Oscar for best animated film (Cars 2 was not even nominated). It was a solid box office performer with global appeal. So that is where I kind of seeing Brave ending up and that certainly isn't a bad place to be. When all is said and done, I think Pixar and Disney will pat themselves on the back for this film. A great story, beautifully filmed, with memorable characters is always the best place to start. I couldn't say it before yesterday but now I am looking forward to seeing Brave come to life on the screen.

Oh! By the way, Disney announced it was putting in a Brave Meet and Greet with Merida and friends over by it's a small world in Disneyland and adding a Brave promotional segment to World of Color in Disney California Adventure. This should come as a surprise to.... nobody.

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